Prior to joining the firm, Scott spent 14 years in the financial services industry. He was Vice President and Director of Market Research and Commercial Projects for Equitable Bank in Baltimore, where he prepared strategic and tactical plans for top management based upon research findings to tap potential in consumer and commercial markets.

Scott is a CPA and holds two master degrees from Loyola College in Baltimore: Master of Science in Finance and Master of Professional Accountancy. He is a graduate of the Stonier Graduate School of Banking and holds a B.S. in political science from George Washington University. He was President of the American Marketing Association, Baltimore Chapter, in 1996-1997, a year the chapter won an award for overall excellence and served as President in the 2003-2009 year.
 

Prior to 1990, Betty spent 11 years in various capacities at financial institutions. As a Marketing Research Project Manager at Equitable Bank, she utilized a wide variety of research techniques to provide information to make informed decisions. At Maryland National Bank, she served as Product Manager of Investment Products.

Betty graduated summa cum laude from the University of Baltimore with a B.S. degree in Business Administration with a concentration in marketing. She has taught marketing research at the University of Baltimore and College of Notre Dame. She was president of the Baltimore Chapter of the American Marketing Association in 1998-1999, a year the organization was recognized as one of the top five chapters in the country.

Prior to 2000, Donna was an Information Systems professional for sixteen years. The majority of her IT career was as a Senior Systems Analyst, responsible for the design and implementation of custom database solutions. She was also a Corporate Webmaster, responsible for the development and management of a corporate website. She has experience in a number of diverse industries, including financial services, healthcare and manufacturing.

Donna has an MBA from the University of Baltimore with a concentration in Marketing and a BA degree in Computer Science from the University of Delaware. She is an active member of the American Marketing Association and has served on the board of directors of the Baltimore Chapter.

Kimberly Hofmeister, Focus Group & Project Director, joined the firm in 2007, bringing 18 years of experience in managing both quantitative and qualitative research projects with a diverse client base. Kimberly has worked with clients from around the globe to ensure that the goals of both their qualitative and quantitative projects are achieved timely, accurately and within budget.

At HCM, she manages all aspects of qualitative projects, including assisting with screener design, ensuring accuracy in recruiting and providing all the resources necessary to make a client’s stay with us comfortable and successful. Kimberly is experienced in managing projects for medical, business-to-business and consumer research, including: focus groups, one-on-one interviews, phone surveys, taste test and product placements. Kimberly received her B.S. in Business Administration, with a concentration in Marketing, from The University of Baltimore.

Margot has been involved with a broad variety of projects in her more than thirty years with the firm, including studies of public preferences, attitudes and behavior, image, and customer satisfaction for both commercial and institutional clients.  She is a graduate of Towson University with a degree in psychology.